Linda Carolina: online perfume store with inventory integrated with the physical shop

Linda Carolina Imports sells imported and Arabic perfumes in Brasília, in its physical shop and online. With more than 500 products, two separate inventory controls become a risk: a perfume that sold out at the counter is still for sale on the website, and new stock in the shop takes time to show up for online buyers.

The shop needed a single inventory for both channels and also for the internal catalog used by the sales team. And it needed buying on the website to be as simple as buying at the counter: paying online, receiving anywhere in Brazil, receiving fast in Brasília or picking up at the shop.

We built Linda Carolina's online store on a dynamic inventory, integrated across the physical shop, the website and the internal catalog. When a perfume is sold in one channel, the quantity changes in all of them.

On the website, customers browse the imported and Arabic perfumes, pay online and choose how to receive their order: shipping anywhere in Brazil, express delivery in Brasília or pickup at the shop. Payment, delivery and inventory live in the same system, with no separate control for each channel.

Customers are registered in that same system too, which brings everyone who buys from Linda Carolina into one place.

Today Linda Carolina sells online and in person from the same inventory. In September 2026, more than 530 products were synchronized between the physical shop and the website, and more than 1,300 customers were registered in the same system.

A single system serves the physical shop, the website and the internal catalog. Payment, delivery and inventory are managed in one place, and the three ways to receive an order (nationwide shipping, express delivery in Brasília and pickup at the shop) are available in the same checkout flow.

For the team, that means checking one inventory instead of two. For buyers, it means the perfume shown on the website is in the shop.