Lorrany Lima: sales page for an e-book for mothers of babies with gastroschisis

Gastroschisis is a congenital defect of the baby's abdominal wall, and the diagnosis usually arrives with fear and many questions. Lorrany Lima went through it with her son and gathered what she learned in four years of care into a guide for other mothers.

The page had to speak to a frightened mother, arriving from Instagram or search, without sounding like a hard sell. At the same time, it had to explain what the e⁠-⁠book covers, answer purchase questions and lead to checkout.

The subject calls for care with every word. The page does not promise a cure or replace the medical team: it welcomes, organizes what a mother needs to know and shows that another mother has walked the same path.

We opened the page with the mother's question, and the product comes after: "Seu bebê foi diagnosticado com gastrosquise? Não entre em pânico" (Has your baby been diagnosed with gastroschisis? Don't panic). Right below, the e⁠-⁠book appears in the spotlight and the buy button is already at hand.

Next comes the author's story, in the first person, and a section with the most common questions after the diagnosis, from treatment to the family's financial stability. The guide's content appears in six cards: treatment and recovery, post⁠-⁠surgery care, feeding and hygiene, guidance on benefits and how to apply for them, all in plain language.

After a testimonial from a mother who read the guide, the sales page presents the four bonuses, a 7-day money⁠-⁠back guarantee and the FAQ, with payment by Pix or card. The footer leaves the author's Instagram and email for anyone who wants to talk.

The page takes a mother from fear to decision in a single scroll: welcome at the top, trust in the author's story and the testimonial, detail in the content and reassurance in the guarantee and the FAQ.

All four buttons lead to the same place, the purchase, and they appear at the points where decisions tend to happen: after the opening, the story, the content and the bonuses.

The project is recorded here as an example of a sales page for a digital product on a sensitive subject, where tone matters as much as the offer.